Marketing is all about how to promote the teams and events associated with the Club.
Football has many stakeholders including leagues, clubs, players, parents, sponsors, partners and the wider community. The way in which, a Club is marketed and promoted can have a significant impact on possible future Club growth – through enhanced perception, increased participation and also financially.
Within Guernsey, the Guernsey FA has developed a marketing and communications strategy to ensure that the wider community remains well informed about:
- Player participation opportunities
- Volunteer opportunities
- New initiatives and programmes
- Community engagement
- Competition updates
One of the most important benefits of successful marketing within grassroots football is financial investment, which is often essential in developing sustainable Club environments. Many local organisations recognise the value and opportunities available through supporting and sponsoring grassroots football, which remains Guernsey’s largest participation and spectator sport. Successful marketing and raising the profile of a Club can bring about financial sponsorship rewards, which develop sustainable Club models.
This financial investment is important, and for that reason it is important that Clubs develop their own approach to marketing. With the financial restraints associated with grassroots football, the use of social media as a cost-efficient marketing tool to build ‘brand’ awareness by grassroots Clubs is fundamental to raising awareness of its community role, engaging with members, raising the profile, and engaging with existing and potential partners and sponsors.
The most popular social media platforms are: